Serah Reikka: What’s it like to be a virtual influencer?
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_640,h_427/https://www.worldstrend.com/wp-content/uploads/2022/06/serah_v2.00_00_00_01.still002-1024x683.jpg)
Serah Reikka is an award-winning actor with more than 79,000 Instagram followers. She is a semi-autonomous artificial intelligence. A purely online presence with a changing personality and appearance, all governed by a set of algorithms. Since 2014, she has been part of a growing community of social media personalities who don’t exist in the flesh. Their content isn’t so different to that of human influencers – holiday snaps, a new outfit or two, a lot of selfies. The main difference is that all of it is computer generated.
Tags: