Corporación Hijos de Rivera has celebrated its firm commitment to the Mexican market in style with the premiere of its own subsidiary that will allow the country to have its own importer and distributor of its products as a lever to promote the development of its business in this area. with enormous growth potential for its brands, from Estrella Galicia or 1906 beers, to Cabreiroá mineral waters or Maeloc ciders.
The launch of Cervezas Estrella Galicia México took place in a massive event at the Four Seasons hotel in the Mexican capital, attended by 250 personalities from the country’s business, social and artistic world.
Ignacio Rivera, CEO of the Hijos de Rivera Corporation, stated in his speech “it is an honor for me, on behalf of my family, to endorse this special bond that binds us to Mexico since the beginning of our history and to share our beer tradition and culture with a country as rich and vibrant as this. We do not come, we return! “.
Estrella Galicia has been exporting to Mexico for decades and is already present in important distribution points throughout the country, such as Walmart, Soriana, Chedraui and prominent restaurants. This new society will be an important boost for its expansion both in this market and in the Central American area, where it has outstanding growth potential for the coming years.
The opening of Cervezas Estrella Galicia México has a very special meaning for the company since the beginnings of its centennial history are linked with this American country, specifically with the city of Veracruz. It is there where its founder, José María Rivera Corral, emigrated at the end of the 19th century and where he ran for the first time a business linked to beer, “La Estrella de Oro”. After his return from Mexico, already in 1906, he founded in A Coruña the brewery that continues to this day.