A Guide to Marketing at Events: What to Do and What Not To Do

Marketing and promoting events can be tough.

Although it can be a lot of work, there are many different strategies for marketing your event that have proven  successful in the past, such as advertising through social media sites like Facebook and Twitter.

This article will detail the marketing best practices that you should endeavor to incorporate into your upcoming event.

Identify the Best Events for You

The first thing you need to do is get out there and find upcoming events that are similar to yours.

Make a list of the ones that you believe will get you the most exposure for your event.

You’ll need to limit the events you are going to participate in down to a minimum of three or four, depending on how many resources you have readily available.

Once you’ve made this list, it’s time to start planning marketing strategies for the events.

Cultivate a Loyal Audience

Now that you’ve identified some great events, let’s talk about how you can cultivate an audience of loyal consumers for them.

This process will take some time, but it will be worth it in the end because you’ll get a lot of people at these events by targeting the same audience.

Social media marketing is a great way to build your audience without spending a lot of money or having to put in a huge amount of effort.

Remember to use these social media platforms as not just a place where you can send people off to your event, but to also interact with this audience.

One of the best ways for you to start cultivating this loyal following is by creating content related to the niche that your event falls under.

Nurturing Your Audience

Once you get to your event, you’ll need to nurture the audience you’ve just built.

This means having interesting things at your stand for them to get involved in, bags of free promotional materials, and having great staff to really engage with them.

This way, your audience gets to know you and your brand, so when you need them to turn up at one of your events, they’ll be excited about it and willing to spread the word to their friends and family.

Hint: Check out anthembranding.com for a great selection of custom water bottles and other promotional materials.

Pay Attention to Twitter and Social Media During Your Event

Now that you’ve cultivated an audience for your event, it’s now time for you to get out there and use this audience that you’ve just created at these events by using social media sites like Twitter and Facebook.

Marketing and promoting your event will be a lot easier if you can go to these sites and interact with your audience, rather than just sending them off to the event.

One of the best ways for you to do this is by using hashtags for your event.

These hashtags will help you in getting your tweets, posts, and status updates on social media sites like Twitter and Facebook so that more people will see them.