Inspired by its Serpenti emblem, Bulgari created an immersive multisensory artwork installation that will go up for auction as an NFT. The work of art called Serpenti Metamorphosis is said to be the first of its kind conceived by artificial intelligence for a luxury brand and it incorporates elements of 3D sculptures and wild, colorful images of nature and flora.

The wall-to-ceiling multisensory experience was created with the aid of machine learning algorithm, which brings the images to life in a dynamic way.

As a true multisensory installation, Serpenti Metamorphosis incorporates the AI-imagined Rainforest Serpenti fragrance. Serpenti Metamorphosis is set to become an exclusive work of art in the digital world thanks to the metaverse.

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